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Mönchshof and HSC 2000 Coburg: A beer festival for handball fans!
The handball second division team HSC 2000 Coburg is starting a multi-year partnership with the Kulmbacher Mönchshof brewery to offer beer specialties at home games and improve the fan experience.
Mönchshof and HSC 2000 Coburg: A beer festival for handball fans!
In an exciting turn for handball in Bavaria, HSC 2000 Coburg and Kulmbacher Mönchshof BrauSpezialiene have agreed to a multi-year partnership. From the new handball Bundesliga season, which begins at the end of August, the brewery will serve its popular beer specialties in the HUK-COBURG arena. The collaboration promises not only refreshing enjoyment, but also numerous joint activities that will enrich the stadium experience for the fans. Viewers can look forward to an extensive range, ranging from classic light and cellar beer to black beer and Maibock. Non-alcoholic options such as Naturtreib's and the Natur-Radler series are also on offer, so that all visitors get their money's worth.
HSC managing director Jan Gorr is extremely pleased about the cooperation. “Shared values such as quality, regionality and sustainability are our top priority,” he emphasizes. This attitude is also reflected in Mönchshof's philosophy, as head of sales Michael Dorner emphasizes: "The HSC 2000 Coburg has a deep-rooted tradition, and we want to offer the fans special moments of enjoyment at every game." The partnership will not only quench the thirst of viewers, but also strengthen an important part of the regional identity.
Sustainability in focus
A special aspect of the collaboration is the commitment to sustainable beer enjoyment. Mönchshof supports the German Brewers’ “Enjoy Beer Consciously” campaign, which promotes responsible use of alcoholic beverages. This is in line with the general trend in which more and more consumers value environmentally friendly and sustainable products. Younger consumers in particular show great interest in information about sustainable beer, a phenomenon that is also taken up by the Brau Union Austria. The organization advocates for the responsible use of resources throughout the entire value chain, which shows how important ecological and social responsibility has now become.
In conclusion, it can be said that the collaboration between the HSC 2000 Coburg and the Mönchshof Brewery offers a wonderful opportunity to promote local handball culture and at the same time do business sustainably. Football and handball sports in the region can look forward to exciting games and a delicious selection of beer specialties that will give fans unforgettable moments.
For further information about the new partnership, please visit the website Bayreuther Tagblatt, HSC 2000 and The makers.