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Autohaus Griesbeck: Top 100 dealers in Europe – A reason to celebrate!
The Griesbeck car dealership from Cham is one of the 100 best Stellantis dealers in Europe, awarded in Turin.
Autohaus Griesbeck: Top 100 dealers in Europe – A reason to celebrate!
In a remarkable award, the Ludwig Griesbeck car dealership from Cham has secured a place among the top 100 Stellantis dealers in Europe. The award took place as part of the “Stellantis Club of Excellence” competition on June 11th and 12th, 2025 in Turin. Managing director Peter Reif and his committed team not only impressed with high sales figures, but also with excellent customer satisfaction, which is of crucial importance in the automotive industry. [Mittelbayerische] reports that the award was presented by Florian Huettl, CEO of Stellantis Germany, to Michael Klauk, authorized signatory and sales manager.
What makes the Griesbeck car dealership so special? It's not just the impressive number of 2400 new car sales last year, but also the outstanding NPS score (Net Promoter Score), reaching 100% in sales and 95% in after-sales service. The NPS measures how likely customers are to recommend the car dealership to friends and family and therefore indicates customer loyalty and satisfaction. Reif would like to expressly thank customers for their trust and loyalty. “Without them we wouldn’t be where we are,” said the managing director.
Award and competition
The event in Turin, which took place at the Green Pea theme park and the Balocco test track, brought together 100 dealers from ten European countries. The competition not only recognized the best dealers per country, but also named the overall winner for Europe, which went to Gruppo Autorama S.p.A. from Modena, Italy. Other regional winners include AUTOHAUS BERNEGGER from Germany, AUTO SUED MH in Austria and GARAGE LOOS from Belgium. [Stellantis] highlights that selection for the award was based on strict criteria that included both sales performance and customer reviews.
The second day was the field test at the Balocco test track, where the best dealers were able to test various Stellantis vehicle models. This was not only an opportunity to experience the quality and performance of the vehicles, but also a platform for sharing best practices in customer satisfaction. A real highlight for all participants!
Opportunities and challenges in the industry
At a time when the automotive industry is undergoing significant change, consumer expectations of the mobility experience have reached new heights. A report from [Deloitte] highlights that consumers in Germany pay particular attention to charging infrastructure and vehicle range when it comes to accepting electromobility. The need to further develop these technologies and infrastructure is obvious to meet customer needs and encourage future developments.
Younger people in particular are increasingly interested in new mobility approaches, such as Mobility-as-a-Service (MaaS), which means that classic vehicle ownership is no longer the focus. This also represents an opportunity for the Griesbeck car dealership to adapt its services accordingly and make them future-oriented.
In conclusion, it can be said that Autohaus Griesbeck not only has a reason to celebrate with its award, but also sets an example for the future of the automotive industry in Germany. The focus is clearly on a modern and customer-oriented approach in order to continue to be successful in the coming years.