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This is where the shopping experience begins: Come in! Days” in Schwandorf!
Schwandorf invites you to the “Come in! Days” from November 20th to 29th, 2025. Discover special experiences and local shopping!
This is where the shopping experience begins: Come in! Days” in Schwandorf!
A new initiative is making a name for itself in Schwandorf: Stadtmarketing Schwandorf e.V. is organizing the “Come in! Days” for the first time. This promotion will take place from November 20th to 29th, 2025 and is intended to focus on special shopping in the city center. The organizers want to set an example with this event and offer the city's citizens and guests unforgettable experiences. “Walk in - it's nice that you're here” is the uniform lettering on the special entrance carpets, which are intended to contribute to the friendly atmosphere. According to oberpfalz-bote.de, the main focus is on humanity, quality and a shopping experience that you cannot find online.
The campaign aims to strengthen the sense of community between people, businesses and the city. The Schwandorf businesses will offer individual highlights that will ensure that every corner of the city center pulsates. Loyal customers can be happy because when they spend 10 euros or more, they take part in the “Schwandorf 10s” raffle, which creates even more incentive to shop locally. Whether small gifts, wheels of fortune or product demonstrations – visitors are sure to like the variety of offers. This type of city marketing corresponds to a trend that aims to create and consolidate a positive image of a city, as described in the Wikipedia article on city marketing.
Together for local trade
The “Come in! Days” are an initiative that was launched in close cooperation with the Office for Economic Development and City Management. This collaboration is crucial because city marketing includes not only the marketing of the city center, but also the entire region, as the Federal Association of City and City Marketing Germany e. V. documented. The focus is on increasing the city's attractiveness as a business location, place to live and shop, increasing national awareness and also improving the quality of life in the city.
Given the current challenges for stationary retail, it is even more important to promote joint actions for local retailers. Especially at a time when online retail is booming, it is essential to highlight the strengths of city centers - ideas, advice and passion are just some of the aspects that customers value when they stroll through the shops. Therefore, city marketing is becoming increasingly important. According to Keyword Tool, a well-thought-out strategy to increase visibility on search engines and social media is also very important for local businesses.
The “Come in! Days” promise to be a real enrichment for Schwandorf, which not only makes shopping more attractive, but also strengthens the sense of community among the citizens and promotes the city as a lively living space. So if you're interested in personal encounters and little surprises, you should mark the dates in red on your calendar.