Mercedes is suing his first car dealership in Neu-Ulm-fate of 8,000 jobs decided!

Am 1. Juli 2025 wurde der Verkauf des ersten Mercedes-Autohauses in Neu-Ulm mit 200 Beschäftigten offiziell gestartet.
On July 1, 2025, the sale of the first Mercedes car dealership in Neu-Ulm with 200 employees was officially started. (Symbolbild/MW)

Mercedes is suing his first car dealership in Neu-Ulm-fate of 8,000 jobs decided!

Neu-Ulm, Deutschland - something is happening in the world of cars! The renowned automotive company Mercedes-Benz officially heralded the sale of its car dealerships in Germany today. As the first location, Star Group GmbH selected the Autohaus in Neu-Ulm for the acquisition, which employs around 200 people. The exact details of the sale have already been reported; The contracts have now been signed, as [Deutschlandfunk] (https://www.deutschlandfunk.de/erste-mercedes-lält-veraeusert-Sauale- der-Filials-in-de- Hat-Hat-Hat-born-100.html) reports.

But the entire undertaking has its roots in a consideration of the group that started a year and a half ago to separate from its branches. The goal is clear: sales should be made sustainable. Talks with potential buyers for other locations are already underway, in which around 8,000 employees at around 80 companies are affected.

background and reactions

The step to hand over the branches was not only approved. The general council of Mercedes-Benz expressed sharp criticism and announced resistance, which led to violent discussions in the company. After the protests, however, it seemed to have been achieved. The group emphasizes that buyers have to show competencies in the areas of trade expertise, entrepreneurial skills and willingness to invest. A sale to pure financial investors is expressly excluded, which indicates a serious interest in the future of jobs.

The star group is no stranger to the region. With already 15 Mercedes locations in Baden-Württemberg, the company has experience in the industry. This suggests that the new owner could have a good hand to support and develop the brand and the employees.

economic influences

In a broader context, of course, the question arises as to how the sale will affect the entire industry. The German automotive industry is not only under the pressure of internal changes, but also faces a variety of external challenges, as described by kpmg. The trade conflict between the United States and Europe offers additional conversation material, since companies have to rethink their strategies in order to remain competitive.

The experts suggest that companies should invest in local production facilities to diversify their supply chain and minimize any risks. A rethink is particularly required against the background that the United States could change its customs policy in the foreseeable future.

What does this mean for the future of employees in the Mercedes branches? Will you find better conditions among the new owners or will face job cuts and restructuring? These questions will shape the coming months while negotiations on further locations will be continued.

we are excited to see how the situation around Mercedes-Benz will develop and what measures are taken to secure both the brand and the employees in the best possible way and to focus on the future. What is now due could have far -reaching consequences, both for the auto industry and for those affected.

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OrtNeu-Ulm, Deutschland
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