TSV 1860 Munich: Miesbacher Milchhof and our Hofeis as partners!

TSV 1860 Munich: Miesbacher Milchhof and our Hofeis as partners!

There is big news from Bavaria: TSV 1860 Munich has a new partner at its side. On November 13, 2025, Erwin Erb, managing director of Miesbacher Gastroservice GmbH, announced the collaboration with the traditional football club. For Erb, who has been loyal to the lions since childhood, this partnership is a matter of the heart.

Miesbacher Gastroservice GmbH belongs to farmers from the Miesbach district and is therefore deeply rooted in the region. With an impressive annual milk production of around 50 million kilograms, which includes 34 million kilograms of mountain farm milk, 10 million kilograms of organic milk and 6 million kilograms of other milk, Milchhof Miesbach eG is the largest organic production in the district. Your milk is not only produced regionally and climate-neutrally, but is also processed into delicious ice cream. Under the brand name “Our Hofeis!” They offer twelve different flavors of ice cream, including the popular shortbread and mascarpone flavors.

A delicious offer for the fans

In the future, the special Hofeis will be available both in the Grünwalder Stadium and in the SechzgerAlm. Georg Hochedlinger, director of marketing and sales at TSV 1860 Munich, praises the high quality of the ice cream and the long tradition of the dairy farm. This collaboration not only promises tasty culinary delights, but also strengthens the regional economy and underlines the association's commitment to local partners.

Milchproduktehandel Oberland eG, a subsidiary of Miesbacher Gastroservice GmbH, will take over part of the marketing of the dairy products. In a conversation, Erb emphasized that the goal of their partnership is to grow together and promote the love of football. “There is something going on,” says Erb, who is looking forward to the upcoming developments.

The future is all about collaboration

The partnership between TSV 1860 Munich and Milchhof Miesbach eG could be groundbreaking. Fans can not only look forward to delicious ice cream, but also to the fact that the club and the regionally rooted company are growing alongside each other. This type of collaboration shows that sport and local business can go hand in hand.

The new partnership also opens up the opportunity for TSV 1860 Munich to rely heavily on local products and at the same time strengthen fan identification. The strong focus on regional products and the connection to home will also receive increasing attention in the club's marketing strategy.

It remains to be hoped for all fans that the upcoming games in the Grünwalder Stadium will not only shine through top sporting performances, but also through the sweet temptations from the Miesbach dairy farm. Cheers to the partnership and to a promising community between football and regional agriculture!

Read more about the partnership on the TSV 1860 Munich website.