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HC Pustertal becomes HC Falkensteiner Pustertal – A strong team for the future!
Ingolstadt, August 25, 2025: HC Pustertal will be the main sponsor of Falkensteiner Hotels & Residences from summer 2025 and will change its name.
HC Pustertal becomes HC Falkensteiner Pustertal – A strong team for the future!
HC Pustertal caused a stir and defeated ERC Ingolstadt with a clear 6:4 victory. This success was not only a point gained in the competition, but also a sign of the club's clear upward trend, which has established itself in the ICE Hockey League since 2021. The fans, who loudly supported the Wolves, experienced an exciting game that showed both tactical finesse and passionate teamwork. hcPustertal.com reports on an incredibly committed team that undermined the opponent's defense with precise passing and quick combination play.
Several players scored the goals for HC Pustertal, which demonstrated the strength and breadth of the squad. What was particularly striking was the performance of the young players, who are integrating more and more into the game and setting important accents. Jochen Schenk, the club's CEO, emphasizes the importance of team spirit and the swelling support in the city: "We don't just have fans, we have a community that burns for us."
New perspectives through sponsorship
Another reason to be happy: HC Pustertal will play under the new name HC Falkensteiner Pustertal from summer 2025. This is the result of a newly formed partnership with Falkensteiner Hotels & Residences, which acts as the main sponsor. The contract with the Falkensteiner Michaeler Tourism Group is for three seasons and includes not only naming rights, but also marketing cooperation and advertising space. Ice Hockey Magazine reports that this move represents an important strategic decision for the future of the club.
CEO Otmar Michaeler emphasizes that the connection between tourism and sport is of great importance. “We see great synergies and great development potential,” said Michaeler. Erich Falkensteiner, President of the Wolves, emphasizes the consistency and quality of the cooperation: “This is a step in the right direction.” Michael Ranalter, Head of Marketing & Sponsoring, notes that the sponsor pool is constantly growing and the opportunities for the club are expanding.
With this new sponsorship deal and the big win over Ingolstadt, HC Pustertal is sending a clear signal for its ambitions and strength in the league. Anticipation for the coming season is building, and the combination of sport and tourism power could take the Wolves to new heights.