Audi celebrates the Q3 world premiere – two days full of festivities in Ingolstadt!

Audi celebrates the Q3 world premiere – two days full of festivities in Ingolstadt!

Summer atmosphere in Ingolstadt: Audi is preparing for an exciting event that marks the start of the new generation of the popular Q3 SUV model. On Monday, June 16th, the company will celebrate the world premiere of the new Q3 exclusively for invited guests. This will be followed by two days of public celebrations in the Piazza, which will be open to all interested parties on Tuesday 17th June and Wednesday 18th June. Entry is free! How Danube Courier reports, preparations for this big event have been in full swing since last Pentecost weekend.

What can visitors expect? The program promises a colorful mix of entertainment and information. On both days from 11 a.m. to 5 p.m. there is an opportunity to play games on Xbox and PS5, a photo box and a child-friendly Audi workshop. Musical performances at lunchtime and an autograph session with football legend Roy Makaay are also on the agenda. The highlight is the repetition of the “Q3 Global Reveal” moment, which causes excitement at 5 p.m., followed by “Q3 Vibes,” where Audi employees play as DJs.

Sustainable production in Ingolstadt

While people are eagerly awaiting the new Q3, extensive planning for the future of the company is underway behind the scenes. From autumn 2026, part of the production of the Audi Q3 will take place in Ingolstadt. Loud shop4ev The model has so far been manufactured in the Hungarian factory in Györ, where capacity is now limited by the production of the Cupra Terramar. The goal is to gain more flexibility in production through this division.

In addition, another compact entry-level electric car, which will be classified under the Q4 e-tron, will also roll off the assembly line in Ingolstadt. Given the growing demand for electric vehicles, this is a strategic step to keep Audi competitive. The new Stromer will be based on the VW Group's MEB platform and could soon come onto the market as the Audi A2 e-tron or Q2 e-tron.

Electric mobility and investment plans

Audi has set itself ambitious goals: the automobile manufacturer plans to only produce electric cars in Ingolstadt by 2028. This is part of a comprehensive investment strategy in which around 8 billion euros are to be invested in the German plants by 2029, with a focus on electromobility. However, the challenges should not be underestimated. Audi is grappling with a 7.8% decline in electric vehicle sales in 2024, meaning the company needs to offer not only innovative but also competitive models. So ecomento documented.

For car fans and future customers this means: the next few months will be exciting! With the new Q3 and the entry into electromobility, Audi will both rely on tried and tested traditions and break new ground. For anyone who would like to find out more about these developments, the upcoming events in Ingolstadt are at the top of the list!