Decathlon conquers Nuremberg: Two new branches in the city!
Decathlon conquers Nuremberg: Two new branches in the city!
Nürnberg, Deutschland - Good news for all sports enthusiasts in Nuremberg! The French sporting goods dealer Decathlon plans to open two new branches in the metropolitan region. The first will be opened in the Wöhrl department store at Ludwigsplatz at the end of 2025, the second in spring 2026 in the Franken-Center Nuremberg, a popular shopping center in the Langwasser district.
With the new branch in the Wöhrl, the Nurembergers receive a sales area of around 2,900 square meters, which offers a wide range of sports and leisure items. The Wöhrl house is thus upgraded to a total of 30,000 square meters of sales area. The "U-Eins" department is given way and integrated into the women's and men's departments. The CEO of Wöhrl, Thomas Weckerlein , sees Decathlon as an important addition to the offer and is confident that the high passer -by frequency in the pedestrian zone will lead to a positive development.
expansion despite challenges
- For Decathlon, the new locations in Nuremberg are part of a large -scale expansion plan that provides for over 60 new openings in Germany by 2027. Decathlon currently has 13 branches in Bavaria, and while the economy has confronted in inpatient trade with challenges such as falling sales. Decathlon optimistic. Thomas Weckerlein emphasizes that Nuremberg plays a central role in Bavaria with over 500,000 inhabitants and a high sporting affinity.
The company plans investments of up to 100 million euros in new openings and modernizations in Germany, which could also result in the creation of several thousand new jobs. The goal is to decathlon that customers can reach a branch within a maximum of 20 minutes. Therefore, a larger area of about 3,060 square meters is rented in the basement of the Franconian center.
strong competition in sports trade
The expansion is no coincidence. The sports specialist market in Germany achieved sales of around 3.5 billion euros last year, and many dealers are fighting against the negative development of retail. Competitors such as Intersport are planning at least 100 new shops by 2030, which ensures an exciting and challenging time in sports trade.
With the opening of the new branches, Decathlon gives to expand the trade offer and to inspire customers. The city of Nuremberg and its citizens: So inside can look forward to a more diverse shopping experience in sports and leisure!
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| Ort | Nürnberg, Deutschland |
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