Sustainable travel: Fairweg opens its first shop-in-shop office in Traunstein!

Sustainable travel: Fairweg opens its first shop-in-shop office in Traunstein!

Sustainable travel is now being pursued in Traunstein: On July 16, 2025, the first Fairweg shop-in-shop concept opened in the premises of the Ticket Easy travel agency. The owner Anna Fembacher and her colleague Gisela Fürmann were there to celebrate this innovative idea. Fairweg, an AER cooperation brand, has set itself the goal of bringing sustainable travel agencies together and working together to promote environmentally friendly travel. The travel agency Ticket Easy has specially set up a “green corner” that perfectly reflects the values ​​of the Fairweg concept. Loud fvw.de This is a further step for Fairweg, which is also exploring new sales opportunities in addition to its own AER offices.

But what is behind the fair path concept? The whole thing is based on the intention to put more focus on sustainable travel offers. AER not only plans to convert its 20 travel agencies into Fairweg agencies, but also offers a franchise model and shop-in-shop solutions. Sales manager Michael Geidel announced during the AER roadshow “SommAERabende” that there should be no competition with existing franchise providers such as LCC or TUI Reisecenter. Rather, it's about promoting sustainable travel and giving other travel agencies the opportunity to position themselves in this area. This initiative was carried out touristik-aktuell.de illuminated in detail.

The path to sustainability

AER relies on a well-thought-out concept that also includes a consulting tool to put sustainable travel at the center of the consultation. The philosophy is clear: Sustainability should not be imposed, but should be integrated into conversations so that customers have the opportunity to choose environmentally friendly options without pressure. In addition to classic package tours, products from specialist operators with a clear focus on sustainability are also available. This means that sustainable hotels and ships are preferred, especially when it comes to cruises.

Extensive marketing measures on social media are already planned for the future. Significant investments are to be made here in order to increase awareness of the Fairweg concept and reach a wider audience. Michael Geidel explained that this could be a long journey for AER, but its efforts to provide environmentally conscious travel will not slow down.

Continuous expansion

After the first Fairweg office opened in Berlin at the end of July, AER is already planning branches in other major cities, such as Hamburg-Eppendorf. This expansion makes it possible to spread the concept of sustainable travel even more widely and reach more environmentally conscious people. The team of tvg-franchise Success.de is following these developments closely, as interest in sustainable travel offers has increased significantly in recent years.

The innovative concept that started in Traunstein could also inspire other travel agencies and help bring the issue of sustainability further into the focus of the industry. True to the motto: Travel sustainably without giving up your vacation.