Kitas in the Neu-Ulm district: Successful completion of the digitization campaign!

Die Kampagne „Startchance kita.digital“ fördert digitale Medienkompetenz in Neu-Ulm. Teilnahme von sieben Kitas seit 2021.
The “Startskanz Kita.digital” campaign promotes digital media literacy in Neu-Ulm. Participation of seven daycare centers since 2021. (Symbolbild/MW)

Kitas in the Neu-Ulm district: Successful completion of the digitization campaign!

in Bavaria is currently all about digitization in our daycare centers. Today, on July 14, 2025, the closing event of the “Starts chance Kita.digital” campaign is on the agenda in the Neu-Ulm district office. This initiative of the Bavarian State Ministry for Family, Work and Social Affairs aims to promote the diverse use of digital media in day care centers. According to Landkreis-nu.de took part in this program in 2023, the starting point of which was in September 2021

As part of the campaign, the facilities have the opportunity to train themselves through a multi -year, free qualification offer. The financing is carried out by the Bavarian Ministry of Family Affairs and the Federal Ministry of Family Affairs, specifically within the framework of the Child Commissioning Act (KiqutG). In a world in which digitization is an unstoppable process, it is essential that our little ones are optimally prepared for dealing with digital media, Kita-digital-bayern.de Fest.

activities and challenges

The final event aims to present the successfully implemented projects. Astrid Meckl, Kita.digital.coach, reports on an active year with a total of three training days, numerous coaching appointments and even two practical days. Events with parents were also on the program. Despite all the positive aspects, however, it became clear that there are some challenges - especially with regard to personnel capacities and technical equipment. Nevertheless, activities such as creating photos and image collages enjoyed great popularity, and the daycare centers have convey important basic rules, for example for consent when taking pictures.

The participating institutions in Neu-Ulm, including the Ritzisried kindergarten and the children's house "Bärenhöhle", receive a certificate after the course has been completed and from now on belong to the Bavarian network "Kita.digital. This network comprises around 1,500 daycare centers that are actively involved in the digitization strategy, which was officially adopted by the Ministerial Council in September 2020.

outlook and integration

With the conclusion of the “Start chance Kita.digital” campaign, the daycare centers receive valuable tools to accompany the children in a creative, critical and safe handling of digital media. Bayern's digitization strategy ensures that not only the spatial but also the technical requirements for the digital participation of children are created. The development of the online platform Kita Hub Bayern is seen as an important step to support these facilities and should lead all Bavarian daycare centers into the digital future.

The commitment of the daycare centers such as the JFF-Institute for Media Education and other Kita.digital.coaches is actively supported, as can also be read in the information from Kita-digital-bayern.de . It remains to be seen which new perspectives will open digitization for our little ones. A good reason for anticipation!

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OrtNeu-Ulm, Deutschland
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