Augustiner Alcohol -free: Popularity increases challenges in Munich!

Augustiner Alcohol -free: Popularity increases challenges in Munich!

Miesbach, Deutschland - What is brewing together in Munich? The Augustiner brewery, the traditional institution in the heart of the city, apparently hit a nerve with its non -alcoholic beer, the "Augustiner Hell". Since the introduction on March 18, 2024, the drink has not only been a hit, but also ensures remarkable delivery bottlenecks on the shelves. merkur reports that many beverage markets in and around, which lead to annoyed customers look for alternatives.

kiosk owners like Ismael Saad have their love with availability. "I can only order Augustiner non -alcoholic," he explains. If the desired product is not available, many customers will probably use other types of beer, such as the Tegernseer. Tim von "Isar-Thuscht" describes the delivery situation as "a bit better, but not yet good", while he only gets supplies once a week and the deliveries vary greatly.

a high on the non -alcoholic variant

The Augustiner brewery seems to face the challenge. With the clear goal of operating demand, the company is planning a "further, larger expansion". According to Axels blog This has been the first product launch that combines the brewery with fresh wind. Managing Director Werner Mayer emphasizes the necessary adaptation to the trend towards non -alcoholic beer because it is increasingly consumed. The traditional brewery is taking a step into the future.

non -alcoholic beer is becoming increasingly popular in Germany and now accounts for about 10% of the beer market. Consumers appreciate the taste that is supposed to be very similar to the alcoholic counterpart, and many see the non -alcoholic beer as a health -conscious alternative. According to Statista , almost 80% of German non-alcoholic beer tried at least once, whereby many consume it regularly. And the production? This takes place according to the German purity law and uses water, barley malt and hops. The nutritional values ​​are also appealing, with only 23 kcal per 100 ml.

market situation and taste experience

But what does the market situation look like? The demand is increasing, while the bottlers and restaurateurs continue to fight for their market shares. The past paragraph of non -alcoholic beer reached almost 5.6 million hectoliters in 2023. Manufacturers such as Krombacher, Oettinger and Erdinger occupy a leadership position in this area, but Augustiner also has great potential to assert themselves in the market with its new product. The competition does not sleep, and the different types of non -alcoholic beer offer something for every taste.

The future looks exciting - both for Augustiner and for the lovers of non -alcoholic beer. It remains to be seen how the brewery will implement its plans for expansion and whether the hype remains. One thing is certain: the taste of Augustiner alcohol -free has left a lasting impression in many and could be worth the loss of inventory. Will the kiosks and beverage markets make it with sufficient replenishment? Customers hope for an early answer.