Tourism boom in the Oberland: Garmisch-Partenkirchen leads with records!

Tourism boom in the Oberland: Garmisch-Partenkirchen leads with records!

The Oberland region is at its best this year when it comes to tourism. From January to April, the picturesque landscape attracted over 500,000 guests, which corresponds to a gratifying increase to the figures of the previous year. As reported by Radio Oberland , the surveys by the State Office for Statistics, which support this excitement, are responsible for the fact that the district of Garmisch-Partenkirchen remains the tourism-Mecca of the region.

in Garmisch-Partenkirchen, the pulsating heart of the Alps, the highest number of arrivals was recorded with over 270,000. At around 890,000, the number of overnight stays was even higher, which shows that visitors not only stop by a day trip, but also extensively explore the impressive nature and culture of the region. These figures represent an increase of over 7% for overnight stays and more than 8% in arrivals compared to the same period last year.

decline in other counties

Not all counties could keep up with Garmisch-Partenkirchen. In Starnberg, Tölz and Weilheim there was a slight decline in arrivals, while Landsberg did not record any changes. It remains to be hoped that these regions can benefit from the positive development in Garmisch-Partenkirchen. Perhaps tourism management can have a good hand here and increase the attractiveness of the regions.

Why are the Oberland districts so high? This is not only related to the breathtaking landscape, but also on targeted marketing strategies that include both online and offline channels. In this way, especially at events such as ITB Berlin, you learn more about the latest trends and the travel behavior of people. A look at the different surveys, such as the travel analysis (for) or the ADAC Reise-monitor, can certainly be helpful for the less well-placed counties.

The region is not only a popular destination for hikers and skiers, but also a place where culture and tradition are celebrated. This contributes to strengthening the regional economy and helps to secure jobs. It is therefore important that the communities and tourism organizations continue to pull together to promote regional development.

In addition to the trends and statistics, there are also exciting initiatives that enrich the tourist offer. So it remains to be hoped that the trend towards increasing numbers will continue in the coming months and that buyers can always be enthusiastic about the Oberland region. Because here is not only the wonderful nature, but also a variety of summer and winter activities that inspire.