Gössl traditional fashion: restart after bankruptcy - what happens now?

Gössl traditional fashion: restart after bankruptcy - what happens now?

Bergheim, Deutschland - The traditional company Gössl, known for its traditional fashion, has recently filed for bankruptcy and will now try to start again economically with a determined renovation plan. As reports [Wasserburg24.de] (http://www.wasserburg24.de/bayern/landkreis-berchtadener-Land/goessl-startet- new- through-wasst-fuer-fuer-bad-reichenhall- und-traunstein-93779627.html), the company is faced with the challenge, claims of around 4.1 million euros to work through, while the Alpine vendor association recognized around 920,000 euros. Previously, the debts even added up to around 9.6 million euros.

The positive news is that the renovation plan has now been approved. This means that the branches in Traunstein and Bad Reichenhall as well as the Gwandhaus and the warehouse sale in Bergheim continue to exist. However, some shops in the Salzburg region, such as in Altenmarkt, had to close. In the future, the company will act under a united front of two companies and is planning a increased focus on digitization and younger target groups.

renovation attempt and challenges

The Gössl's attempt to renovate is not without complications. According to a report by Salzburg.ORF.at, the renovation attempt is initially considered failing, whereby details about the exact reasons for this are not known. The fashion industry as a whole is haunted by a wave of bankruptcies - from well -known names such as Galeria Karstadt Kaufhof to Gerry Weber and Orsay. These developments illustrate the serious problems that many companies in the industry plague.

The signs are alarming: high inflation, persistent consequences of pandemic and the trend towards online shopping are attributable to many branches. Companies like Gerry Weber lose massive businesses, and Orsay also had to close all shops in Germany. This problem is not limited to Germany - in Austria, too, numerous fashion companies face similar challenges. Gössl's renovation plan provides for a bar quota of ten percent, and the first payments should be made according to the plan. Meanwhile, the online shop remains temporarily offline.

The future of Gössl

But hope dies last: production has already been boosted, and new collections for the summer of 2025 are in the starting blocks. The outlet in Bergheim is also reopened to reduce the inventory - over 20,000 costume fashion has already been auctioned. Gössl wants to optimize customer care and is planning private shopping experiences. In order to further promote the reconstruction, the company is not only looking for new employees, but also for franchisees.

The coming weeks and months will be crucial for the future of Gössl and how the company masters the challenges of time. It remains to be seen whether the planned measures are sufficient to give the traditional house new swing. In the fashion industry, Gössl could possibly be an example for other companies that have to overcome similar structures in order to be able to survive in the highly competitive market.