Matcha mania in the district: This is how the trend is conquering our cafés!

Matcha mania in the district: This is how the trend is conquering our cafés!

The trendy drink Matcha is experiencing a real boom in the Aichach-Friedberg district. For many, the Iced Matcha Latte has become a summer icon and provides refreshing moments of enjoyment. The green power substance, which consists of green tea leaves ground into powder, has conquered not only the region but also the hearts of tea lovers worldwide. The Augsburger Allgemeine reports that the roots of matcha go back to ancient China, where the first tea leaves were processed into powder in the 7th to 13th centuries.

Matcha has an important place in Japanese culture and is inextricably linked to the tea ceremony. This tradition developed over centuries and runs through the history of Japan. The cleansing and calming method of preparation reflects the values ​​of Wabi, Kei, Sei and Jaku, which stand for tea culture, explains the website Kumori Matcha.

Matcha in the local cafes

The enthusiasm for matcha has also found its place in the district. Several cafés have recognized the trend and offer a variety of variations of the matcha latte. That's how it wasCasa Florentinain Mering one of the first to put this specialty on the menu. Since opening in 2024, both warm and cold matcha lattes have become very popular. Particularly outstanding is the Strawberry Iced Matcha Latte, which is prepared with fresh strawberry puree and is a real eye-catcher.

TheCafe Koein Aichach, which opened its doors in June this year, also offers Matcha Latte. The combination of strawberries and matcha is particularly well received here. The café boss is optimistic that more and more customers are craving matcha. With the prospect of offering the delicacy in winter too, there is a good chance that the small café will become a matcha stronghold.

TheCafé BinenStichin Friedberg is fully committed to the topic of matcha. Both hot and iced matcha lattes are available here, which are well received, even if they don't yet compete with coffee and chai lattes. Creative ideas such as the Strawberry Matcha were deemed unfeasible due to their high complexity, while the warm Matcha Latte delights the cold season all year round.

Away from these new trends, that hasOld Town Café Weißgerberconsciously avoided the matcha hype. The café continues to focus on artisanal drinks and traditional recipes without getting carried away by short-lived trends.

The fascination for matcha

Culturally speaking, matcha is not only a drink, but it is also used as an ingredient in many Japanese sweets. The production of matcha requires special care, which is also reflected in the prices. Good to know: High-quality matcha powder can currently cost up to 60,000 yen per kilogram, as shown on Matcha JP is described.

The globalized wellness movement has also led to matcha becoming popular in many countries. From tea ceremonies to modern creations, matcha is everywhere. You can now also find a wide range of matcha products on the shelves of classic tea houses and cafés - a sign that green tea culture is highly valued internationally.

Whether in the Aichach-Friedberg district or in a small tea room in Kyoto - Matcha has established itself as an attitude to life and offers both enjoyment and peace and balance in the midst of a hectic everyday life. If you want to get to the bottom of Japanese tradition, you should definitely treat yourself to a matcha latte and enjoy the enriching experience of this centuries-old tea culture.