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Plank Bakery opens branch in Roth – new competition for Schmidt!
The Plank bakery will open a new branch in Roth in February 2026 to create competition for existing bakeries.
Plank Bakery opens branch in Roth – new competition for Schmidt!
The Plank bakery, with roots in Berching, will open a new branch in Roth in February 2026. This decision is no coincidence: In times of increasing competition from long-established bakeries such as the Schmidt and Schwab bakery, Plank wants to impress consumers with fresh baked goods and set new standards. According to [nn.de].
But the challenges in the bakery trade should not be underestimated. According to Statista, the industry is faced with rising raw material and energy prices, which are further burdened by the Russia-Ukraine conflict. It is a constant balancing act between fulfilling customer wishes and the need to work economically. Nevertheless, the popularity of baked goods, especially bread and rolls, remains unbroken. Many consumers still like to buy fresh baked goods from local bakeries.
Growing competition and new paths
In an industry that is currently affected by chain stores and a shortage of skilled workers, it takes a good hand to stand out. The number of businesses in the German bakery trade is constantly declining, which increases the pressure on existing companies. Nevertheless, the large hypermarkets with self-service concepts are also a challenge that the Plank bakery is aware of. The contract to open the new branch in Roth comes at the right time to compete directly with this competition.
The company's philosophy is also clear on the Plank Bakery website, which can be found at baeckerei-plank.de: high-quality baked goods that are freshly made and with a lot of love. For the bakery, the expansion to Roth means that it not only wants to win new customers, but also actively tackle the current challenges. In the future, the company will try to optimize its own production chain and at the same time rely on the high standards of the bakery trade, as the term “bakery” is protected and requires special requirements.
A look at the numbers
With the opening in Roth, the Plank bakery would like to make a contribution to strengthening the local bakery trade and at the same time bring a breath of fresh air into the existing competitive situation. The prospect of new products and innovative ideas will certainly stimulate the market and delight consumers.