Italian fashion explosion: Marella opens the first store in Munich!

Italian fashion explosion: Marella opens the first store in Munich!

In Munich, a new accent is set in the fashion world today: The Italian women's fashion brand Marella opens its first own store in Germany in prominent Theatinerstrasse. With a generous sales area of ​​139 square meters on two floors, Marella wants to conquer the hearts of fashion -conscious women. The brand belongs to the Max Mara Group and is already represented in Germany at Breuninger in Munich and Stuttgart. There are over 200 monobrand stores from Marella worldwide, which has successfully established itself in 1400 multi-brown stores. This expansion underlines the ambitions of the brand, which has now also targeted London, Riad and Cairo, such as Merkur reported.

A little back shows that the fashion industry in Germany is currently anything but rosy. Traditional brands like Gerry Weber have difficulty fighting and closing all business. The Spanish fashion company Victrix will take over the Gerry Weber brand, which still operates 40 shops in Germany. The bankruptcy wave in the fashion industry has also recorded well -known actors such as Galeria, Esprit and Sinn who have had to register bankruptcy recently. What are the causes of this misery? A weak economy, rising costs for energy, rent and salaries are concerned with the company, such as Textilwirtschaft

a colorful mix of new startings and competitions

While Marella breaks in Munich, other labels go different paths. The US label Rag & Bone also opens its first store in Düsseldorf. The company, founded in New York in 2002, has so far had 39 own stores in the United States, Great Britain, Australia and Japan. Something is happening in Berlin too: The White Label Project (WLP) has opened its first store to offer women -managed companies from different countries a platform. Here is a renewal process.

However, the challenges of the industry cannot be ignored. In 2024, numerous fashion chains registered bankruptcy, including the traditional Signa Group, which had to drastically reduce its business figures. The pressure on the company is getting bigger. The insolvency figures in August 2024 reported a significant decline in the textile sector, but an increasing number of bankruptcies in the fashion industry, while Signa daughters dominate the insolvency statistics.

changed market environment

In the staccato of the fashion reports, it becomes clear that the industry is constantly changing. From bankruptcies to takeover to new foundations, this process shapes the current market situation. Marella, who has been part of the Max Mara subsidiary Dedimax since 2023, shows that there are also bright spots. The brand has a good knack for fashion trends and presents the latest styles in Munich who have the potential to be very popular in the trend.

The developments in the fashion industry are complex and complex. It remains exciting to wait and see where the journey for the names for the names of the Viennese and Munich catwalks. What is certain: The brands that adapt and remain innovative have the best chance of surviving in this dynamic and challenging time.