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Local hype: Augustiner alcohol-free causes delivery problems!
Miesbach reports on the increasing demand for non-alcoholic Augustiner beer, which has been on the market since 2024.
Local hype: Augustiner alcohol-free causes delivery problems!
Augustiner's non-alcoholic beer continues to be very popular in Munich. The Mercury reports that the product was particularly in demand last year, 2024, but was often unavailable. Demand significantly exceeds supply, which is particularly noticeable in many beverage markets around the Bavarian capital. Kiosk owner Ismael Saad says that his non-alcoholic orders only arrive in about one in ten cases.
Customers are enthusiastic about the taste of the non-alcoholic beer, which is surprisingly close to the classic, alcoholic original. Nevertheless, many people have to turn to alternatives: If the Augustiner alcohol-free is not in stock, they often turn to other brands, such as Tegernseer. A Westend kiosk has similar difficulties with delivery, although a kiosk at Sendlinger Tor has a little more luck and receives the product more often. Tim from “Isar-Durscht” describes the delivery situation as “a little better, but not yet good”; he receives an indefinite amount once a week.
A new product and increasing numbers
On March 19, 2024, the Augustiner Brewery launched its first non-alcoholic light beer. This represents the first innovation in the range in 38 years, as stated in an article by TZ is to be read. The new drink comes in a 0.5 liter glass with a fresh logo and is now gradually being offered in stores and restaurants. This launch clearly shows that the brewery has recognized the growing popularity of non-alcoholic beers.
Given the stagnating sales figures for alcoholic beers in Bavaria - a decline of 4.5 percent in 2023 - the trend towards non-alcoholic beer cannot be overlooked. Last year, the market share for non-alcoholic beer in Bavaria reached an impressive 8.5 percent. Walter König, managing director of the Bavarian Brewers Association, is optimistic that the ten percent mark will soon be exceeded.
The future of Augustiner non-alcoholic
The Augustiner brewery is confident about the positive development and the high demand for its non-alcoholic beer. There are plans for a “further, larger expansion”. Customers seem to really appreciate the new offer - but it remains to be seen how the brewery will overcome the delivery bottlenecks. With ever-increasing demand, it will be important to adapt production accordingly to meet the growing expectations of beer lovers.
The Augustiner Brewery not only remains a symbol of Munich, but also shows that tradition and modernity can merge. The new Augustiner Non-Alcoholic Hell could build the bridge between these two worlds and conquer the hearts of beer connoisseurs.