Cultural reception in Freising: City celebrates diversity and social cohesion!
Freising celebrated a cultural reception in the Asam foyer on July 7, 2025 to honor the social role of culture and promote networks.

Cultural reception in Freising: City celebrates diversity and social cohesion!
On July 7, 2025, a lively cultural reception took place in the Asam foyer of the city of Freising, which was opened by Mayor Tobias Eschenbacher. With a full foyer and numerous guests, the evening was a successful meeting for cultural workers, where networking and the exchange of ideas were the focus. In his speech, Eschenbacher emphasized the essential role of culture for social cohesion and the city's identity. He also looked back on the successful city anniversary in 2024, which in many ways offered a special platform for the region's cultural offerings.
It is particularly important to the mayor that the city of Freising creates the framework conditions for cultural participation. He pointed out that it is crucial to ensure access to music and culture for all citizens. “60 percent of our population does not play an instrument, and a quarter of the residents never attend cultural events or museums,” he emphasized and called for a discussion about the possibilities for cultural participation in the city. He sees the fact that admission to the city museum is now free for children as a first step in the right direction.
Cultural diversity and commitment
During his speech, cultural representative Nico Heitz underlined the diversity of cultural workers in Freising. He encouraged those present to actively support the numerous cultural offerings in the city. The city is not only investing in the cultural infrastructure, but is also striving for every child in Freising to experience at least one concert or play in the Asam building during their school years. “The constant revitalization of the city center contributes significantly to cultural diversity,” added Heitz.
The new director of the city museum, Eva Willberg, who succeeds Dr. Ulrike Götz, who took part, enriched the cultural reception with her look at the history of the museum. She promised to preserve and develop the home's heritage to promote cultural participation for all. Reception guests also had the opportunity to tour the museum during the event.
Musical interludes and outlook
A musical performance by the music school's Moosacher Mix created a pleasant atmosphere and underlined the city's commitment to cultural performances. Eschenbacher concluded his speech with an inspiring quote from Pablo Picasso that underscores the importance of culture.
Overall, it became clear at the 2025 cultural reception that Freising is well on the way to ensuring cultural participation for everyone. The city actively strives to ensure easy access to art and culture - not only for those working in the arts themselves, but also for the citizens who benefit from these offerings every day. The evening was a clear sign of appreciation and gratitude to all those who are involved in culture.