Dillingen starts free workshops: Entrepreneurs fit for social media!

Dillingen starts free workshops: Entrepreneurs fit for social media!

Something is happening for local companies in Dillingen! The city is planning a series of workshops to help founders and entrepreneurs improve their visibility and communication. This happens as part of the innovation network “Getting started in the Dillingen a.d.Donau district”. B4B Swabians reported.

The next lecture will take place on Monday, November 17th, 2025, from 6:30 p.m. in the Dillingen district office. The topic is “Strategic Marketing and Social Media: How companies place their message and thus reach their target group sustainably”. Speaker Simone Uhl from the Marketing.Inspiration agency will provide participants with valuable insights and strategies for the effective use of social media.

The importance of social media

Nowadays, social media has become an integral part of marketing. However, many companies struggle to make the most of their social media channels. Clear strategies are often missing, which leads to suboptimal results. An essential part of the workshops is to systematically introduce companies to the topic of social media. Questions are clarified such as: Which platforms are suitable? How do you reach the target group? And what content promotes engagement and reach, like that Echo advice explained.

An in-house social media workshop is offered to help companies manage their presence while making informed decisions. With a professional approach, you save time and resources and systematically gain benefits.

Workshop content in detail

The workshops are individually tailored to each company and offer a variety of topics:

• Social Media Strategie & Positionierung: Definition von Zielen und Positionierung
• Zielgruppenanalyse & Community-Aufbau: Identifikation von Wunschkunden
• Content-Strategie & Redaktionsplanung: Erstellung eines Redaktionsplans
• Verknüpfung von Unternehmens- und persönlichen Accounts: Strategien zur Maximierung der Reichweite
• Social Media Werbung & Performance-Marketing: Effektive Schaltung von Social Ads
• Erfolgsmessung & Optimierung: Analyse von Engagement-Raten und Klickzahlen

After the workshops, the participants should be able to use social media professionally, create relevant content and address their target group in a targeted manner. Registration for the workshops is done via email Christian.Weber@landratsamt.dillingen.de or by phone on 09071 51248. Due to the limited number of participants, advance registration is strongly recommended, and the best part: the events are free!

With these workshops, companies in Dillingen not only receive valuable support, but also the opportunity to rely on modern communication strategies. A good step into a digital future!