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Subaru celebrates 70 years: adventure fair in Bad Kissingen awaits you!
Subaru will be presenting at the “Adventure & Allrad” trade fair in Bad Kissingen from 19th to 22nd. June 2025 new off-road models and exciting promotions.
Subaru celebrates 70 years: adventure fair in Bad Kissingen awaits you!
What are the all-wheel drive fans doing in Bad Kissingen? In a few days, from June 19th to 22nd, 2025, Subaru will take part in this year's “Adventure & Allrad”. With an enlarged stand area of 232 square meters, almost twice as large as last year, there's a lot on offer here. Visitors can test the new models on an impressive 110-hectare off-road course and see for themselves their all-wheel drive capabilities. The stand is being realized in collaboration with Horntools, an Austrian off-road and camping specialist, as well as local Subaru car dealerships from Würzburg, Gemünden and Bamberg.
The trade fair is a magnet for outdoor and off-road enthusiasts and offers the perfect platform to present the latest models. Subaru plans to present four crossover SUV models, including the all-electric Solterra, which boasts a cool wilderness look with off-road tires and a practical roof tent from Horntools. “Our goal is to show visitors the versatility and capabilities of our vehicles,” says a company spokesman.
Innovations for adventure seekers
In addition to the Solterra, the highlight is certainly the new Forester, which was recently named “All-wheel Drive Car of the Year 2025” in the “Price/Performance” category. It is presented with extensive camping equipment and a roof tent - ideal for anyone who likes to venture out into nature. The Crosstrek, known in Europe as the successor to the Subaru XV, also has a robust off-road look and offers a comfortable driving experience with the latest safety features.
The features of the Crosstrek are impressive: with all-wheel drive supported by a 2.0-liter boxer engine and a technical base that is identical to the new Subaru Impreza, it offers pure driving pleasure. The interior is functionally designed and has everything your heart could desire, including an 11.6-inch touchscreen and a 5-year, 100,000-mile warranty.
Games and prizes
To make the trade fair even more exciting, Subaru has launched a competition in collaboration with Horntools. The admission prices are also family-friendly: day tickets cost 25 euros for adults, reduced prices 15 euros and entry is even free for children up to 8 years old. The fair is open daily from 10 a.m. to 6 p.m. and on Sundays until 5 p.m., so a good reason to stop by!
For more information about the trade fair and the vehicles on display, Subaru offers everything you need on their website. Visit stand E13/ZD 28 and be inspired! This is the opportunity to experience Subaru's latest innovations up close while celebrating its love of nature.
Experience the new models and the impressive capabilities that Subaru has to offer, and discover why the company's all-wheel drive technology is on everyone's lips. Every off-road fan and nature lover will certainly get their money’s worth at “Adventure & Allrad”. Be there when Subaru celebrates the all-wheel drive adventure in Bad Kissingen!