Copenhagen rewards environmentally conscious travelers - this is how you benefit!
Copenhagen rewards environmentally conscious travelers - this is how you benefit!
Kopenhagen, Dänemark - Who would have thought that environmentally friendly trips could be rewarded? With the "Copenpay" campaign, Copenhagen has launched an initiative that not only conjures up a smile in the face, but also makes the cityscape appear from a different light. The campaign started on June 17, 2023 and runs until August 17, 2023. She encourages travelers to choose environmentally friendly arrival methods, which could also significantly reduce the CO2 footprint. Mainpost reports that travelers for their environmentally delicacy, free rental bikes and free food are rewarded.
everything started in 2024 as a pilot project with around 30 initiatives in the field of sustainability. In 2023, the offer was extended to around 90 actions and the duration was extended to a full two months. The participating attractions include highlights such as the National Museum and the UNESCO World Heritage Hamlet-Schloss Kronborg.
rewards for sustainable arrival
A particularly innovative step is the reward for environmentally friendly approaches by train. Travelers who go to the Danish capital by train benefit from advantages such as free yoga classes and reduced admissions. This is supplemented by in Franconia by pointing out that users of electrical cars are also offered various discounts on parking fees or access at sustainable offers.
The campaign pursues the goal of increasing the proportion of sustainable traffic mentions in Tourismus Copenhagen. At least four nights are paid to longer stays, which are rewarded with additional advantages. Beckend with the possibility that travelers who arrive by aircraft will receive rewards if they can prove that they have invested in sustainable flight fuels, the consistent goal is to minimize CO2 emissions.
a clever marketing concept
"Copenpay" was described by tourism researcher Martin Lohmann as a clever marketing that strengthens the positive image of Copenhagen. In order to deepen the idea of sustainability, he also illuminates how much the choice of the means of transport affects CO2 footprint. This is important, as is the Environmental Office declares , because tourism has both social and environmental impact.
The international response remains positive and the initiative could be an example of other cities. While other destinations rely on restrictive measures, Copenhagen shows that great effects can be achieved through small changes in behavior. The topics of sustainability and tourism culture are inseparably interwoven, and Copenhagen has created a showcase project through "Copenpay" that could possibly also exert global influence.
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| Ort | Kopenhagen, Dänemark |
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