ADVENTURE & ALL-RAD 2025: New trends for off-road fans in Bad Kissingen!
Experience the 2025 Adventure All-Wheel Drive Fair in Bad Kissingen: Latest trends in the off-road sector, test drives and more!

ADVENTURE & ALL-RAD 2025: New trends for off-road fans in Bad Kissingen!
In Bad Kissingen it's all about adventure: The "Adventure & Allrad 2025" trade fair, which takes place from June 19th to 22nd, presents the latest trends and developments in the off-road scene. With an impressive exhibition area of over 110,000 square meters and more than 350 exhibitors, the event is a highlight for all outdoor enthusiasts. Numerous vehicle manufacturers, including renowned brands such as Land Rover, IVECO, MAN and Ford, present their latest models and technologies. OutdoorMonster provides ongoing information on its platform about the trade fair's innovations and special attractions, which offers something for every taste - from off-road and overlanding vehicles to camping accessories and electromobility.
The event emphasizes community and networking within the off-road community. Konstantin Abert, part of the management team at Seabridge Motorhome Tours, emphasizes the importance of the friendships that develop during travel. The first graders Jürgen Hiltenmeier and Manfred Weber, who have been active in the scene for a long time, are particularly happy about meeting other cultures and people. Everywhere you can feel the anticipation of the numerous activities that await visitors in Bad Kissingen, and the exchange between like-minded people is very important.
Unique offers and experiences
The trade fair not only offers the opportunity to try out vehicles on a 4×4 driving course, but also integrates a new kids area where little adventurers can take part in nature courses, orienteering and even archery. On the last day of the trade fair, former professional cyclist Jan Ullrich will appear as a star guest and share his knowledge about successes and challenges in sport.
Visitors can look forward to exciting lectures as part of the “Fascination-Adventure-Journey” series, which will be presented by various speakers. A particular focus is on self-sufficiency when traveling, which is becoming increasingly important these days. Innovative solutions such as solar systems, water filter systems and sustainable sanitation solutions have become indispensable and enable travelers to be independent of conventional utilities.
Sustainability and innovation
Another trend that will become clear at the trade fair is the increasing quality requirements for off-road vehicles, which have grown during the pandemic. Ralf Steffan from Iveco reported that buyers are mostly older and often have a class 3 driving license. They not only want more performance, but also more comfort. Innovative approaches such as the development of all-wheel drive solutions with single tires, as implemented by Michael Iglhaut for the Mercedes Sprinter, are an expression of these requirements. These tires offer advantages with lower rolling resistance on different surfaces and thus contribute to increasing efficiency.
The theme of sustainability runs through all facets of the trade fair: caravanning, electromobility and vehicle design are becoming increasingly environmentally conscious. Nobody should forget the new European safety regulations (General Safety Regulation, GSR), which will apply to new registrations from 2024. These bring with them additional effort for off-road drivers who often want to get away from everyday life.
For guests who would like to stay longer, there are pitches available in the camp area that cost between 20 and 45 euros per night. Ticket prices for the fair start at 15 euros, while families have to pay 50 euros for one day. The fair is open Thursday to Saturday from 10 a.m. to 6 p.m. and on Sunday from 10 a.m. to 5 p.m., with free shuttle bus services and parking.
The “Adventure & Allrad 2025” trade fair in Bad Kissingen is not only an event for off-road fans, but also an experience that involves the whole family and offers a perspective on the developing off-road culture. Here you can meet like-minded people and get valuable information about trends in the outdoor sector. Be ready for unforgettable adventures!
You can find out more about the current trends in the off-road scene here. For ticket information and the detailed program visit OutdoorMonster. Continental provides further information on energy efficiency when camping.