Marketing revolution in Augsburg: Innovative event for companies!

Marketing revolution in Augsburg: Innovative event for companies!

Friedberger Str. 4, 86161 Augsburg, Deutschland - On June 26, 2025, the event #Bigpicture marketing takes place in Augsburg, which is considered a highlight for companies, students and experts: inside. From 9:00 a.m., the campus of the Augsburg Technical University, in particular the main building and the lecture hall M1.01, opens its doors for inspiring lectures and networking opportunities. The master's degree in Marketing Management Digital of the University is the organizer of this important event, which is dedicated to the current developments in marketing. B4B Schwaben reports that the exchange between theory and practice for the participants in the foreground stands.

The program items are impressive: from keynotes to insights from corporate practice to student projects - there is a lot to discover here. Well -known speakers pass on their knowledge, including Karin Scheuermann from the State Garden Show Günzburg 2029, Christian Strohmayr von moves.Content.ai and Dr. Nina Reitsam from the IHK Schwaben. The event also offers targeted formats for networking and recruitment. If you are looking for new talents or want new job opportunities yourself, you can even have job interviews on the event day. BigpictureMarketing emphasizes that the connection between inspiration and creative impulses plays a central role.

Current trends in marketing

The event is not only an opportunity to network, but also reflects the changing landscape in marketing. In 2025, the use of technologies such as AI and data -supported strategies in the university sector significantly increased. Educational institutions have a strong competition for visibility and authentic connections to potential students worldwide. As Higher Education Marketing , traditional marketing strategies are no longer sufficient to stand out.

An important trend is hyper-personalization that relies on tailor-made interactions. Video marketing and virtual tours also play a crucial role in awakening the interest of those interested in study. In addition, AI and chatbots revolutionize the way institutions communicate and provide information. Against this background, the importance of data -based marketing strategies is becoming increasingly clear in order to be able to make sound decisions.

Overall, the #BigpictureMarketing event in Augsburg promises a varied day full of valuable knowledge and opportunities. Whether for companies, students or marketing professionals-the event offers fresh ideas and exciting insights into the future of marketing for everyone involved.