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Marketing revolution in Augsburg: Innovative event for companies!
Experience networking, keynotes and innovative marketing ideas on the future of marketing at #bigpicturemarketing on June 26, 2025 in Augsburg.
Marketing revolution in Augsburg: Innovative event for companies!
The #bigpicturemarketing event will take place in Augsburg on June 26, 2025, which is considered a highlight for companies, students and experts. From 9:00 a.m., the Augsburg University of Technology campus, especially the main building and lecture hall M1.01, will open its doors for inspiring lectures and networking opportunities. The university's master's degree program in Digital Marketing Management is the organizer of this important event, which is dedicated to current developments in marketing. B4B Swabians reports that the exchange between theory and practice is a priority for the participants.
The program items are impressive: from keynotes to insights from corporate practice to student projects – there is a lot to discover here. Well-known speakers pass on their knowledge, including Karin Scheuermann from the Günzburg State Garden Show 2029, Christian Strohmayr from BEWEGT.CONTENT.AI and Dr. Nina Reitsam from the Swabian Chamber of Industry and Commerce. The event also offers targeted formats for networking and personnel recruitment. If you are looking for new talent or want new job opportunities yourself, you can even conduct job interviews on the day of the event. BigPictureMarketing emphasizes that the combination of inspiration and creative impulses plays a central role.
Current trends in marketing
The event is not only a networking opportunity, but also reflects the changing landscape in marketing. In 2025, the use of technologies such as AI and data-driven strategies in the higher education sector has increased significantly. Educational institutions face strong competition for visibility and authentic connections with potential students worldwide. How Higher Education Marketing describes, traditional marketing strategies are no longer sufficient to stand out.
A significant trend is hyper-personalization, which relies on tailored interactions. Video marketing and virtual tours also play a crucial role in piquing the interest of prospective students. AI and chatbots are also revolutionizing the way institutions communicate and provide information. Against this backdrop, the importance of data-driven marketing strategies to make informed decisions is becoming increasingly clear.
Overall, the #bigpicturemarketing event in Augsburg promises a varied day full of valuable insights and opportunities. Whether for companies, students or marketing professionals – the event offers fresh ideas and exciting insights into the future of marketing for everyone involved.