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Würzburg's city center: Over 9 million visitors despite declines!
Visitor numbers in Würzburg's city center remain stable. Effects of weather and economic crisis on recorded frequencies explained.
Würzburg's city center: Over 9 million visitors despite declines!
In Würzburg city center, the number of visitors in 2025 will remain stable at just under 9,420,000 pedestrians if you look at the last few years. Loud Radio gong That was 370,000 fewer visitors than in the previous year. A decline that is partly due to the rainy summer. In the period from June to August there was a difference of 345,000 people compared to the previous year.
The measurements come from hystreet, which records pedestrian frequencies in various German cities. Despite the challenges posed by weather and economic crises, the city location in Würzburg still provides a solid basis for retail and gastronomy. It should be noted that the decline in visitor numbers last year was mainly due to the weather.
A look at the pedestrian frequencies
The project to record pedestrian frequencies aims to create an early indicator for retail based on these frequencies. The data used for Würzburg, among others, comes from hystreet.com, which measures the frequencies using high-precision laser scanners that count people taller than 90 cm. Data protection is a top priority here, as no personal data is recorded and the measurement accuracy is an impressive 99% as long as up to 500 people are counted per minute.
An analysis of the Data shows that pedestrian frequencies in several German cities are available daily, while retail sales are only updated 30 days after the end of the month. Interestingly, there may be a connection between these frequencies and sales in retail and hospitality, but this has not yet been clearly proven. One reason for this could be the changing consumer behavior that is being shaped by the increase in online trading.
The general situation in Germany's inner cities
How Economy Current reports, consumer behavior remains rather cautious in many cities. In the past, footfall was heavily influenced by factors such as the corona pandemic and rising inflation. While some inner cities have been able to stabilize at a new normal level, others are still experiencing significant declines. Particularly striking: Saturday remains the most important shopping day, but other days of the week are also becoming increasingly important.
“Trade is still important, but it is also gastronomy, services and leisure activities that make the centers so attractive,” emphasizes Christoph Berger, Chairman of the IHK Trade Committee. Examples from other cities show that an optimal mix of uses – such as in Vreden, where restaurants flourish – can be crucial to the success of a city center.
The developments in footfall and their importance for retail and the hospitality industry remain an exciting topic. It is important to closely monitor future trends and react if necessary in order to keep the city centers lively and attractive.