Würzburg Christmas market: traders satisfied despite decline in sales!

Würzburg Christmas market: traders satisfied despite decline in sales!

The Würzburg Christmas market once again attracted numerous visitors this year and provided profitable days. On Tuesday, the last day of the Christmas market, the traders gave a consistently positive assessment. Loud Radio gong Business was largely satisfactory, even if some sales figures fell short of previous years. “The level of business is stable and similar to before the corona pandemic,” explains market merchant spokesman Werner Baumeister. The market, which was open for three weeks, is one of the largest events of its kind in Lower Franconia.

When the weather was nice and temperatures were mild, especially in the second week of December, sales of mulled wine were less exciting. Nevertheless, the rise in temperatures has led to an increase in sales in the colder days. Even though sales of warm clothing such as scarves and hats have been somewhat sluggish, overall retailers are mostly optimistic.

Price increase for mulled wine and Feuerzangenbowle

There is currently a lot of discussion regarding pricing. The mulled wine at the Würzburg Christmas market has increased to 5 euros for a 0.2 liter cup this year. This is not only typical for Würzburg; Prices have also risen in other cities. The annual Christmas market study published by View shows that 36 percent of Christmas markets have increased their mulled wine prices compared to the previous year. The average price increase is 12 percent, which represents a clear trend.

Similar price trends can be found in the surrounding area. While a cup of mulled wine costs 4 euros in Schweinfurt, in Würzburg it costs up to 5 euros at some stands. As an additional reflection on the price-sensitive mulled wine market, it was found that prices have increased by up to 54 percent compared to 2018.

Atmosphere and attractions

The Christmas market includes a total of 125 stalls that offer a variety of goods. In addition to mulled wine, visitors could also discover delicious specialties and handmade gifts. The atmospheric atmosphere attracted both locals and tourists to the city center. The high level of visitor magnetism and the wide range of products make this market an important cultural event this festive season.

Overall, the showmen are satisfied with their business results, despite minor fluctuations in sales. For many, the Christmas market is not only an economic affair, but also an opportunity to be part of the community and the festive spirit. This means that the Würzburg Christmas market remains an integral part of the Bavarian pre-Christmas period.