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Huge hype about Crusty Slices: Würzburg gets its first pizza croissant!
"Opening of the first 'Crusty Slices' branch in Würzburg: Hybrid cuisine and gourmet fast food are coming to Bavaria."
Huge hype about Crusty Slices: Würzburg gets its first pizza croissant!
The fast food world in Bavaria is growing: the first branch of the new chain “Crusty Slices” will soon be opening in Würzburg. The founder Enes Seker, known as the initiator of the now insolvent donut chain “Royal Donuts”, is already expecting “enormous hype” around his new concept. The location will be housed in the former barber shop on Domstrasse, and renovations are scheduled to begin in the coming weeks. However, an exact opening date has not yet been set In Franconia reported.
“Crusty Slices” offers an interesting combination of croissant dough and various toppings, dubbed “gourmet fast food.” The new, triangular “pizza croissants” are available on the menu in both savory and sweet versions. Among the extraordinary creations are toppings like burrata, ham and even sweet options like croissants with Nutella. A piece is available for 9.90 euros, while a menu with two side dishes and a drink is available for 19.90 euros.
A new concept with challenges
After his donut chain went bankrupt, Seker carved out a new niche for himself with Crusty Slices. He sees his product in direct competition with established fast food chains such as Pizza Hut and Domino's, while at the same time wanting to appeal to a modern target group. Despite critical voices - some of which are concerned about the high price and quality of the products - the associated Instagram account has already generated 103,000 followers, a large part of which came from purchasing an existing fashion brand account. Rolling pin describes Seker as an entrepreneur who recognizes the potential of his new approach and wants to realize it.
Seker is also planning additional branches in cities such as Düsseldorf, Hamburg and Mannheim, indicating that he wants to gain a foothold not only in Würzburg but also elsewhere with his innovative approach. The initial feedback shows a mixed picture: While some would like a new culinary alternative, others are skeptical about the sustainability of this new fast food offering.
Trends in the fast food sector
With the changing cuisine and growing interest in innovative fast food concepts, “Crusty Slices” is not alone. Industry experts observe that consumers are placing more and more value on quality and uniqueness. This could be particularly important for start-ups like Seker's. The current trend is towards healthier and more varied options in the fast food sector, such as Franchise Wire holds on.
It remains to be seen whether “Crusty Slices” can win the hearts of people in Würzburg. But one thing is certain: the combination of croissant and pizza could definitely bring a breath of fresh air to fast food!