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Chocolate surprise for exemplary parkers in Neumarkt!
Neumarkt in the Upper Palatinate is celebrating before Christmas with chocolate surprises for exemplary drivers.
Chocolate surprise for exemplary parkers in Neumarkt!
A contemplative day in Neumarkt: On December 23, 2025, the Upper Palatinate Municipal Traffic Safety Association (ZV KVS Oberpfalz) surprised drivers with a chocolate Christmas campaign. Traffic monitor and traffic officer Olaf Böttcher handed out small chocolate Santa Clauses to exemplary parking lots. There was great joy at this sweet surprise, as many drivers initially thought they would receive a ticket and could hardly believe that they were given chocolate instead. The campaign generated positive reactions and put a smile on the faces of the drivers who received the gift. This sweet recognition not only came at the right time, but also sent an important signal for road safety in the region. That reports Neumarkt Current.
What motivates such actions in Neumarkt? The background is the increasing accident rate in Germany and Europe. The #mehrCaution initiative was launched a year ago as part of the “Get off the gas” campaign to improve road safety. Christiane Leonard, Vice President of the German Road Safety Council (DVR), emphasizes that the goals we have set ourselves to reduce the number of traffic deaths are unlikely to be achieved. By 2030, the number of road traffic fatalities should be reduced by 40 percent. Various measures have been announced for this purpose: from increased traffic monitoring to both infrastructure conversions and preventive education campaigns such as #moreAttention. This information comes from DVR.
Dedicated traffic enforcement
The chocolate campaign is therefore part of a larger strategy aimed at improving the behavior of road users and creating awareness of road safety. Such measures can be quite effective in continually pointing out the importance of exemplary parking behavior. The campaign was also received positively by the citizens in Neumarkt, as the city administration said Neumarkt.de confirmed.
It's good to see when initiatives like this promote coexistence on the road. The small gifts not only bring joy, but also show that exemplary behavior is recognized. Santa couldn't have done it better!