Musiala back at FC Bayern: This is what happens next for Kompany!
Find out the latest developments about FC Bayern Munich and Jamal Musiala, who returns on January 17, 2026.

Musiala back at FC Bayern: This is what happens next for Kompany!
FC Bayern Munich can be happy: Jamal Musiala is back in training. After a long injury break, he is now back under the eyes of coach Vincent Kompany, who now has to make some tricky decisions. As Spiegel reports, Musiala is a great asset to the team and could soon be in return to regular gaming operations. The youngster's return could give Bayern a significant boost in the crucial phase of the season.
But what about squad planning? Kompany will be required to put the right pieces of the puzzle together to bring the perfect team onto the pitch. There are some challenges to overcome as competition in the Bundesliga has increased. Musiala not only brings talent, but also a bit of carefree ambition that could be of great importance for the team.
A difficult puzzle for Kompany
What will happen to the players who were able to shine during his absence? The coach must develop a balanced plan to distribute playing time fairly while promoting each individual's performance. Kompany has gained a lot of experience in the last few weeks and will now have to carefully consider the different variations in approach.
Musiala's return could also have a positive impact on the team structure, which is always looking for harmony. Young players in particular bring a breath of fresh air and can light a bit of fire under the experienced players.
Innovative approaches in sports marketing
In parallel with the sporting development, the FC Bayern marketing team fascinates fans with creative campaigns. Approaches that are inspired, among other things, by successful strategies of the DFB. In recent months, the DFB has shown how you can address new target groups through creative campaigns and the use of social media, especially on platforms such as TikTok. As HubSpot describes, the DFB relies on innovative formats to increase viewer numbers.
Trendsetters like the DFB have found new ways to deliver authentic content in their marketing strategies. Analyzes show that fans identify more with the personalities when they see them in different situations. This could also be an incentive for FC Bayern to develop further in this regard.
A clever ad placement strategy could help Bayern be successful not only on the pitch, but also in the digital world. According to Insightrackr, placing ads in the right places is key to achieving high engagement. Through effective ad placement, FC Bayern could achieve both marketing goals and further increase fans' identification with the club.
Overall, Musiala's imminent return and the dynamic marketplace strategy will herald an exciting phase for FC Bayern Munich. Fans can look forward to an exciting year of football!