Mönchshof Natur Radler: The drink of the year 2025 from Kulmbach!

Mönchshof Natur Radler: The drink of the year 2025 from Kulmbach!

The Mönchshof brewery from Kulmbach is celebrating a great success: its Mönchshof Natur Radler Blutorange was named “Beverage of the Year 2025” in the Radler category. This honor, which is based on a survey of 3,790 beverage stores in Germany, highlights the particular popularity of this product. According to the trade newspaper Drinks Newspaper, awards are given every year to the best products in the German drinks market. It is not the first time that Mönchshof has received such an award, as their Radler is now one of the most drunk varieties in the country.

Sales manager Michael Dorner was enthusiastic about the positive demand for the Mönchshof Natur Radler Blood Orange, both in the alcohol-containing version and in the non-alcoholic version with 0.0% alcohol. This award not only shows the company's growing fan base, but also that the brewery is increasingly appealing to new target groups and is thus meeting current market trends for mixed beer drinks and non-alcoholic alternatives. The Mönchshof brewery has firmly established its product line - which also includes flavors such as lemon - since 2012, thereby creating its own segment in the German beer market.

High demand and artisanal brewing

The combination of artisanal brewing and natural ingredients, without artificial flavors, sweeteners or preservatives, characterizes the Mönchshof Natur Radler Blood Orange. This refreshing, bitter brewing specialty seems to hit the nerve of the times. According to retailers, both variants of the Radler, both the alcoholic and the non-alcoholic, have become popular with consumers in beverage stores. This confirms Mönchshof's strong market position in the mixed beer drinks segment.

The status as the second best-selling cycling brand in the brand ranking is underpinned by the high demand for the products. In fact, Mönchshof has written an impressive success story since it was founded and, in addition to popular beers such as Hell, Original and Kellerbier, also offers specialties such as Schwarzbier, Märzen and Maibock.

In summary, it can be said that with its Natur Radler Blood Orange, Mönchshof has not only created a product that is very well received, but also takes an important step towards healthy enjoyment and consumer expectations. The “Drink of the Year 2025” award is a strong signal for the brand and shows that handcrafted, natural drinks from Bavaria are very popular. The success is homemade – and tastes delicious!

For more information, visit reports from In Franconia and Bayreuther Tagblatt.