The youth of the youth: New campaign against addiction and bullying in Amberg-Sulzbach!

The youth of the youth: New campaign against addiction and bullying in Amberg-Sulzbach!

The municipal youth work (Koja) Amberg-Sulzbach takes on an urgent problem: With the new WTF campaign, those responsible send a strong sign against addiction, bullying, violence, loneliness and pressure to which many young people are exposed in schools. According to Mittelbayerische , the initiative was together with the district youth ring (KJR) Amberg-Sulzbach launched and presented at the Herzog Christian August-Gymnasium in Sulzbach-Rosenberg.

A creative approach marks this campaign: colored posters, designed by a well-known designer, are attached to the inside of the toilet doors of secondary schools. "Here the young people should be able to search for information and help undisturbed," says District Administrator Richard Reisinger, who highlights the importance of the campaign, especially before the upcoming school holidays. "It is important that we offer young people anonymously," he added.

what moves young people

The challenges in front of which young people face are enormous. According to prevention.at In this phase, develop consumption patterns and settings that are formative for your future life. Youth work plays a key role here by supporting young people in developing their identity and acquisition of personal skills.

whether it is about building friendships, the replacement of parents or school and professional challenges - the support offers must be broad. "We offer direct approaches such as workshops for young people and indirect approaches such as training courses for youth workers," explain experts from the Institute of Addiction Prevention.

anonymity and offers of help

A central element of the campaign are the QR codes on the posters that lead to a website that provides information about various help. Among other things, there are contacts to the Caritas outpatient clinic for addiction problems, youth welfare offices and other advice centers. This is particularly important because the number of cases in these areas is increasing and more and more young people use online offers.

It shows that the combination of creative advertising material and direct address by young peers who were trained themselves is a promising concept. Initiatives such as "Barfuss" and "Peer Drive Clean" have already proven that young people can successfully impart knowledge and support.

The WTF campaign of the Koja Amberg-Sulzbach is a powerful example of how creative and targeted approaches can reach young people and help them deal with the challenges of life. A good hand is certainly proven here to have a positive impact on the next generation.