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Young people's cry for help: New campaign against addiction and bullying in Amberg-Sulzbach!
KoJa Amberg-Sulzbach is launching a prevention campaign for students to combat addiction, bullying and violence in schools.
Young people's cry for help: New campaign against addiction and bullying in Amberg-Sulzbach!
The municipal youth work (KoJa) Amberg-Sulzbach is tackling an urgent problem: With the new WTF campaign, those responsible are sending a strong signal against addiction, bullying, violence, loneliness and the pressure that many young people are exposed to in schools. Loud Central Bavarian The initiative was launched together with the Kreisjugendring (KJR) Amberg-Sulzbach and presented at the Herzog-Christian-August-Gymnasium in Sulzbach-Rosenberg.
This campaign is characterized by a creative approach: colored posters, designed by a well-known designer, are attached to the inside of the toilet doors of secondary schools. “Young people should be able to seek information and help here undisturbed,” says District Administrator Richard Reisinger, who emphasizes the importance of the campaign, especially before the upcoming school holidays. “It is important that we provide anonymous support to young people,” he added.
What motivates young people
The challenges that young people face are enormous. Loud prevention.at During this phase, they develop consumption patterns and attitudes that shape the rest of their lives. Youth work plays a key role here by supporting young people in developing their identity and acquiring personal skills.
Whether it's about building friendships, breaking away from parents or dealing with school and professional challenges - the support offers must be broad. “We offer both direct approaches such as workshops for young people and indirect approaches such as training for youth workers,” explain experts from the Institute for Addiction Prevention.
Anonymity and offers of help
A central element of the campaign are the QR codes on the posters, which lead to a website that provides information about various offers of help. Among other things, contacts can be found there with the Caritas specialist outpatient clinic for addiction problems, with youth welfare offices and other advice centers. This is particularly important as the number of cases in these areas is increasing and more and more young people are using online services.
It turns out that the combination of creative advertising material and direct approach by young peers who have been trained themselves is a promising concept. Initiatives such as “Barefoot” and “Peer Drive Clean” have already proven that young people can successfully impart knowledge and support to other young people.
KoJa Amberg-Sulzbach's WTF campaign is a powerful example of how creative and targeted approaches can reach young people and help them deal with life's challenges. This certainly shows a good knack for having a positive influence on the next generation.